2012 MERCEDES-BENZ S350 BLUETEC 4MATIC EDITOR NOTES

Posted by BBMCC on December 21, 2011

Autoweek editors share their review notes on the 2012 Mercedes-Benz S350 Bluetec 4Matic

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THE AUDI EXPERIENCE NOW ON YOUR IPAD

Posted by BBMCC on December 16, 2011

Experience Audi in a new way, with these exciting iPad Apps.

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The Audi A7 has been making headlines lately in the “Auto World”. Racking up numerous awards, most recently from the two largest auto-press publications (Automobile Magazine & Motor Press Guild).

-Car & Drivers 2012 Top 10 List
-Automobile Magazines 2012 Automobile of the Year
-Motor Press Guild – 2012 Vehicle of the Year
-Active Lifestyle – 2012 Vehicle of the Year
-Popular Mechanics – 2012 Auto Design of the Year

Automobile Magazine’s 2012 Automobile of the Year, the Audi A7, does not represent a dramatic change of pace for its maker. Audi has been building handsome, fast, and rewarding luxury cars for some time now. Anchored by Audi’s Quattro all-wheel drive, bristling with of-the-moment technologies, and surrounding its passengers with an artfully crafted interior, the A7 is exactly in keeping with the cars that this brand has been turning out. As editor-in-chief Jean Jennings said, “It’s the culmination of everything Audi has promised.”

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AUDI A7 NAMED MOTOR PRESS GUILD “VEHICLE OF THE YEAR”

Posted by BBMCC on December 2, 2011

New York (PRNewswire) Motor Press Guild (MPG), the largest automotive media association in North America, today announced the all-new 2012 Audi A7 as the winner of the first-ever Motor Press Guild Vehicle of the Year (VOTY) Award. MPG President Laura Burstein will present the award to Audi of America President Johan de Nysschen at Audi’s press conference on the first day of the Los Angeles Auto Show press days on Nov. 16, 2011.  Read More

BEHIND THE SCENES LOOK AT AUDI S8 PHOTO SHOOT

Posted by BBMCC on December 2, 2011

Professional photographer, Jim Fets, talks about shooting the Audi S8 and how he captures the essence of Audi.

AUDI TO ADVERTISE DURING SUPER BOWL XLVI

Posted by BBMCC on November 21, 2011

Nov 17, 2011 , HERNDON, Va. (Audi USA)

• Audi’s Super Bowl spot will mark the fifth consecutive year for the brand in the big game

Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot.“The Super Bowl continues to be a platform to showcase a brand’s creativity and voice. Audi was the first auto maker in its class to begin advertising in the Super Bowl five years ago and we’re once again excited to be a part of the action,” said Scott Keogh, chief marketing officer, Audi of America. “We’ve achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game, and are confident that this year will follow suit.”In last year’s “Release the Hounds” spot, Audi became the first Super Bowl advertiser in history to tag an ad with a Twitter hashtag. The adventurous spot, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. The spot also featured a comical cameo by legendary musician Kenny G.In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” clean diesel vehicle, showing how easy being green can be. The brand’s 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand’s first Super Bowl spot delivered a parody of the movie “The Godfather,” signaling that Audi was ready to take on the perceived luxury leaders.

Throughout Super Bowl weekend for the past four years, Audi also has become known for producing highly attended and well received events at a specially-created Audi Forum in each market.  (Audi USA)

 

 

 

 

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.

JET POWERED SMART CAR

Posted by BBMCC on November 14, 2011

For anyone that has ever entertained the idea of retrofitting their smart car with a turbine jet engine…here is one in action.

 

MERCEDES-BENZ REVEALS NEW UK BRAND CAMPAIGN

Posted by BBMCC on November 11, 2011

Source MarketingMagazine.co.uk – The four-week campaign features Marie, a fictional character who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Streetview.

Viewers of the four-minute ‘Escape the Map’ online film are asked to help Marie escape by taking part in a series of interactive challenges. If thery do not help her, Marie’s face will remain blurred in those manner of those photographed on Streetview.

At the end of the film, the viewer will be asked to enter their number into Marie’s mobile phone, and they will immediately receive a call from the character thanking them for their help. They will then be entered into a competition to win a C-Class coupe.

The online film will be promoted via a TV, print, outdoor and social media activity, by Abbot Mead Vickers BBDO, which rolls out this weekend (11 November) during ‘The X Factor’ on ITV1.

This includes a cover-wrap of Metro on 14 November, which, using Blippar augmented reality technology, will enable consumers to view Marie explaining how she has become trapped in Streetview.

David George, UK marketing director at Mercedes-Benz, said: “‘Escape The Map’ is a bold brand-sharpener – it presents Mercedes-Benz as a vibrant, fresh, aspirational premium brand – and shows people a new side to one of the most prestigious companies in the world.”

http://escapethemap.com